1/24/2024 0 Comments Steve henson ranch![]() ![]() ranch in California, called Hidden Valley Ranch. In 2012, the brand launched a new, thicker version of the product that was marketed as “the new ketchup.” And indeed, Hidden Valley Ranch dressing is no longer just for salads - it’s a condiment in its own right. The story of ranch dressing began in the 1950s when Steve Henson, a Nebraska. Since 1992, ranch has been the most popular salad dressing in America. However, Hidden Valley Ranch didn’t become a true American phenomenon until 1983, when the company introduced the first shelf-stable bottled ranch dressing. ![]() This meant that Americans could easily mix up their own ranch dressing at home just by adding regular milk and mayonnaise. While Henson’s mail-order model required Americans to do a little work for their ranch dressing (they had to add the buttermilk and mayonnaise themselves), by the early 1980s, Clorox had created a version that included shelf-stable buttermilk seasoning. (The first restaurant to serve Hidden Valley Ranch dressing was Cold Spring Tavern in 1963.) In 1972, the Hensons sold the brand name to Clorox. Born as Kenneth Henson in Thayer, Nebraska, life eventually led. Seeing an opportunity, the Hensons created a mail-order business selling ranch seasoning packets to at-home consumers and restaurants. Americans can thank Steve Henson, a real life cowboy and the founder of the very real Hidden Valley Ranch, for their addiction. However, the guests that they did host loved the ranch dressing served at Hidden Valley Ranch. They intended to make it a dude ranch or guest ranch, but their venture didn’t succeed. After Henson’s contract ended, he and his wife Gayle moved to Santa Barbara, California, and bought the Sweetwater Ranch in 1956, which they then renamed to Hidden Valley Ranch. ![]() To put that legendary sale into perspective, that 8 million would equal about 53,808,229.67 today, according to US Inflation Calculator. In an attempt to make the veggies more palatable, he used ingredients he had on hand - buttermilk, mayonnaise, and some spices and herbs – to make a salad dressing, and ranch dressing was born! It was an immediate hit among the crew. Steve Henson and his family received a whopping 8 million for Hidden Valley Ranch in 1972 from, oddly enough, the Clorox company (via The New York Times ). Part of his duties included cooking for the crew, and he found that it was difficult to serve them vegetables without hearing complaints. Inspired by the mail-order packets of herbs and spices that Steve Henson. Steve (formerly Kenneth) Henson invented ranch dressing while working as a contract plumber for an Alaskan oil company. As demand rose for souvenir bottles of ranch dressing, Henson began selling mail. ![]()
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